Google phone
We can clearly know the goal of Google phone: it makes Google services more mobile and wider. Combined with mobile phone, Google service not only can be provided on internet through our personal computer but also on our cell phone at anytime. Before the idea of Google phone, we operate our computer to use G-mail, Google search, Google map, YouTube and etc. With Google phone, we can be more connected with Google services closely. Thus, Google phone make its property more unique than Apple’s i-phone.
Google phone software is open and free resource. Moreover, Google open freely from cell phone software to operation system software. Extremely, Google can have no charge for message delivery service. Relatively, Google phone can own an advantage to offer much lower price than Apple’s i-phone so that Google can attracts more users. Furthermore, Google can bring the users of the internet into the market of mobile phone. If Google get the bid of 700MHz wireless frequency spectrum, Google can predominate over the price of mobile service. Therefore, Google phone can control the whole situation in current cell phone market.
Although Google associates with cell phone-produced companies and telecommunication companies such as, Samsung, NTT-DO CO MO and etc, Google still make its effort to develop its cell phone market because the second largest telecommunication companies in America: AT&T and Verizon which they occupies for 52% in American market don’t participate in this association. Even Nokia, the largest company in the market of cell phone, has declared that Nokia don’t join in Google phone program. Google phone faces one problem: how to build its own market steadily and compete with its strong competitors.
As we all know, Google earns a profit from advertising online. With Google phone, Google can extend its coverage to cell phone users, not just only internet users. As a result, Google can develop a new advertising model on cell phone and make a significant profit. In brief, Google provides its software and don’t produce cell phone actually. Google phone give us a new thinking: software plays its important role in the market of mobile phone.
李惠菁, Bobby, 趙文瑀 and 游雅筑.
